Recruitment theories of Recruitment Theory

Up until now, Recruitment Theory has been very much like a manual--a description of very concrete things we can do to get new members. Chapter IV is a little different. Its origins lie in a set of essays I started writing in early 2006 called "Recruitment Theories", the first of which looked at recruiting people who are like you vs. those who aren't. The second was about the conflict between the house and the fraternity. These essays were more philosophical than instructional, and when Recruitment Theory was born I decided that they needed to go somewhere. Hence Chapter IV came to be.

I realized that those two essays sorta answered the "Who" and "What" of recruitment, so I decided to answer the other news questions too. Interesting stuff came out of it. Briefly, it looks like this:

WHO do you recruit? - Recruiting people who are like you vs. those who aren't.
For WHAT do you recruit? - Looks at the interesting conflict that arises when you have to decide between bidding someone because you need numbers, as opposed to because the candidate would be a perfect fit at your house.
WHEN do you recruit? - Obvious, but it's there anyway.
WHY do you recruit? - There's a little more to it than you think!
HOW (and WHERE) do you recruit? - Looks at a few apparent Rush paradoxes and resolves them.

I also like this chapter because it serves as a break before Part II on Rush.

And I think I'm pretty sure that "Recruitment Theory" will not be the final title of this whole thing.